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Cree announced the next generation of the Cree® BR30 LED flood light. The LED BR30 delivers a high-performance LED lighting experience. The bulb’s design uses only a quarter of the LED components previously required and their light is like any the traditional incandescent. It uses 86 percent less energy and lasts 25 times longer. Conceived to make high-performance LED lighting affordable, Cree BR30 LED flood lights are ENERGY STAR® compliant and available at The Home Depot®.

Betty Noonan, Chief Marketing Officer at Cree said that they have made a commitment to deliver the lighting experiences that consumers expect. She added that with the Cree BR30 LED flood light consumers don’t need to compromise on performance for affordability.

Cree BR30 LED uses elements of Cree’s SC5 Technology™ Platform to produce more light with fewer LEDs that results in a lower-cost system that does not sacrifice functionality.

The Cree BR30 LED flood light is ideal for use in recessed lighting fixtures and provides a wide-beamed, balanced light source within a real glass bulb, similar to a traditional incandescent BR30. The soft-white 65-W (2700 K) and daylight (5000 K) incandescent replacements feature a traditional shape and glass dome to blend seamlessly with existing BR flood lights and provides consumers with the flexibility to upgrade one or multiple bulbs. The Cree BR30 LED flood light turns on instantly and is dimmable with most standard dimmers. Both versions of the new Cree BR30 LED flood light deliver 655 lumens, consume only 9 watts and are designed to last 25,000 hours. As part of Cree’s commitment the Cree BR30 LED flood light is ENERGY STAR® compliant with a 5-year consumer limited warranty.